If you needed any proof that mobile shopping has hit the mainstream, look no
further than the six separate launches so far this week. You can see yesterday’s
crop in our report here – but today we’ve got a double-whammy of barcode-based
shopping services – one price comparison service and a self-checkout app.
Sccope:
Sccope is an on-line price comparison service – you enter the product you’re
searching for, and it will return results from both on-line and real world retailers.
You can browse categories including Electronics, Books, Gaming, Home &
Garden and Music for the best prices.
The app being launched today is an iPhone and Blackberry version of the same
service. On mobile, the app will activate your camera so that you can scan a
product barcode – and it will return a price check for you.
AisleBuyer:
The AisleBuyer app is also powered by mobile barcodes – but it uses them as a
mobile checkout. This app only works in retailers that have partnered with
AisleBuyer, because the service needs to be integrated with the backend
structure of the store itself. When you pick up a grocery item in the store, you scan
the barcode with AisleBuyer. The app collates all the items you’ve scanned on this
visit and sends it to the retailers checkout system. You can then pay for those
goods through the application itself – so you don’t need to go the checkout for any
reason.
The app also ties in other services that can be useful in-store – so the store can
send you promotional offers and coupons through app, as well as product
information and reviews.
What we think?
There is a growing demand for on-the-spot services and information when grocery
shopping – see our report. Both of these apps cater to that need in very different
ways, but both through the same medium of barcodes.
For Sccope, I honestly don’t see a bright future. In a fatal move, the application
costs $1.99 on iPhone and $2.99 on Blackberry. There are numerous services
(including Bing for Mobile and ShopSavvy) that already provide this service for
free.
AisleBuyer might actually go somewhere. It’s a fantastically useful service – for
consumers it completely eliminates the need to queue when paying for goods,
and for the shop it cuts back on the need for checkouts and their operators. But it
has one massive weakness: trust. The retailer needs to be able to completely trust
its consumers. The opportunities for casual theft with this app are truly
extraordinary. The launch partner for AisleBuyer in Massacheusets is Magic
Beans – a baby gear store for affluent parents. Maybe they feel their customers
are settled and reliable, but nowhere can actually guarantee that.
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