Submission of your website to directories provide direct traffic to your site, also it helps in keyword rankings in google on your selected anchor text you have used for Directory submission . Any website that does not appear on the first three or four pages of search results, only few people would come across it, and that site would not have any visitors. Directory submission is the best method used today to get your site to the top of search engine results and increase your page-rank. Optimization of your Web pages for search engines is the first criteria required for getting to the top. But in today’s competitive fields, for the same keywords or search terms thousands of sites are optimizing their pages. So search engines use other factor to identify which sites are good and should come on first page. Search engines do this by checking the backlink that pointing your site. If there are large number of links that are relevant to your site, and that links coming from good directories, search engine decide that your website is a good, and it will be displayed higher up in their search result pages. It is most valued factor that your site is submitted to relevant category in good directories. If your site is have large number of links coming from good directories, the better your website chances of displayed at the top in search result. To get listed your site in directories, you have to submit your website to them to increase traffic to your website and increase search engine visibility, finally it will surely convert in higher sales and increase your market value.